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The marketing and sales organization is pushing the software development team to support yet another server platform. Key customers have committed to buying the new servers and are demanding support for the platform. But committing to port to the new platform is not an easy decision. Porting is expensive, time consuming, and diverts valuable resources from product enhancement activities and new product development. Furthermore, the near-term revenue increase associated with the port is insufficient to cover its cost and the long-term revenue opportunity is unclear. As a result:

• You reject the request for the port to the new server platform and turn away a significant business opportunity; or
• You support the sales and marketing initiative and hope that the future market for the ported application justifies the cost

With Transitive’s QuickTransit products, the barriers to porting software applications are dramatically reduced. QuickTransit hardware virtualization technology allows software applications that have been compiled for one processor and operating system to run on a computer with a different processor and operating system without requiring any source code or binary changes. Using QuickTransit technology, ISVs can:

• Substantially reduce the cost and time required to support a new server platform
• Eliminate the need for key engineering resources to get involved in the porting process
• Focus on higher-value-added work that is critical for market competitiveness

QuickTransit software allows translated applications to run on the target computer with:

• Complete transparency
• Full functionality
• Graphic and interactive performance that is transparent to the user
• Computational performance that is about 80% of what could be natively achieved on the new server, which is often faster performance than on the old one